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INVOLVE – Visual Literacy for Entrepreneurs in Bordeaux

The INVOLVE project partners met in Bordeaux recently, the project seeks to strengthen the visual literacy of entrepreneurs by introducing innovative visual literacy training into adult entrepreneurship education curriculum and courses.  

Visual literacy is about language, communication and interaction and as such is an increasingly crucial skill for today’s entrepreneurs. However, this importance has not yet led to its teaching being widely introduced into entrepreneurship curriculum. Today’s business environment is very visually oriented. Instagram, social media, tiktok and advertising etc – all image-rich disciplines – have become almost ubiquitous. Within the INVOLVE project, the team undertake EU wide research to identify Best Practice in the use of visual literacy education within entrepreneurship education in the adult education sector.

The need for entrepreneurs to be visually literate in this technological age was never greater and the INVOLVE Project Partners are discovering how important visual literacy is.

The meeting consisted of a number of workshops focusing on visual literacy, including making a life CV using different things such as newspapers and books. The project partners also got to dicuss and test some of the outputs. Their research and exploration of Best Pratice in the use of visual literacy education will be crafted into three practical adult education resources, these are:

Good Practice Guide Book will motivate educators and organisations to implement these visual pedagogies into their teaching.

INVOLVE Toolkit determines and presents the most relevant, useful and easy-to-use digital graphic, image and video technology and tools, and share this knowledge with the Adult Ed sector so that entrepreneurship educators have the knowledge, skills and resources to improve teaching and learning using visual content.

Visual Literacy for Entrepreneurs online course enables entrepreneurs to develop their visual competences in a very practical manner.

We’ll update our website when these resources are available. For now we invite you to visit the website to find out more:


Funded by the Erasmus+ Education and Training Programme, this project brought together six organisations; Creative Spark, Le LABA, N’A QU’1 OEIL, Momentum, EDRA Social Cooperative Activities for Vulnerable Groups, and the European E-Learning Institute (EUEI).

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