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The INVOLVE Project – A Closer Look

As we come to the end of our INVOLVE project, we will take a look at the fantastic resources that have been produced as part of the project. The aim of INVOLVE was to strengthen the visual literacy of entrepreneurs by introducing innovative visual literacy training into adult entrepreneurship education curriculum and courses.

Visual literacy is about language, communication and interaction and as such is an increasingly crucial skill for today’s entrepreneurs. However, this importance has not yet led to its teaching being widely introduced into entrepreneurship curriculum. Today’s business environment is very visually oriented. Instagram, social media, tiktok and advertising etc – all image-rich disciplines – have become almost ubiquitous.

The project partners carried out EU wide research to identify Best Practice in the use of visual literacy education within entrepreneurship education in the adult education sector. This research and exploration has been crafted into three practical adult education resources, these are:

Good Practice Guide Book will motivate educators and organisations to implement these visual pedagogies into their teaching.

INVOLVE Toolkit determines and presents the most relevant, useful and easy-to-use digital graphic, image and video technology and tools, and share this knowledge with the Adult Ed sector so that entrepreneurship educators have the knowledge, skills and resources to improve teaching and learning using visual content.

Visual Literacy for Entrepreneurs online course enables entrepreneurs to develop their visual competences in a very practical manner.

You can find out more about these resources and the work of the INVOLVE project on the website:

Laurence has really enjoyed working on the project, and one of the tasks for all the partners was to produce a Life CV. Here is Laurence’s one, we hope you enjoy it as much as we did.


The INVOLVE project is funded by Agence Erasmus+ France / Education & Formation 
The Project Partners are: Le Laba, European E-Learning Institute, N’A QU’1 ŒIL, EDRA-COOP, Creative Spark and Momentum

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