Street culture has grown exponentially in recent years, driven by the mainstreaming of youth culture and the revitalisation of urban areas. From street art, food trucks, pop-up markets, fashion, and sports, street culture is any commercial activity that takes place outside ‘dedicated and institutional areas’ and contains the creative forces that can shape life and stimulate the economy. Videographers, performing artists, street food vendors, and artisan producers form an important segment of the micro-enterprise sector that has seen significant growth in Europe since 2017.
The first result will be a set of documents, multimedia, and trans-media resources (interactive resources) that allows the creative sector, and entrepreneurship educators to understand how Street Culture can be used within the framework of the development of entrepreneurial skills and the social integration of youth. Next, a guide for the implementation of a permanent collaboration between organisations, creative actors, and young people so that the investment in Street Culture has a lasting impact on social inclusion, and cultural and economic development. At the heart of the new entrepreneurship and initiative training model, REO resources include a dedicated first-ever curriculum, creative actor learning objectives and assessment ideas, a trainer’s guide and suggested activities, as well as interactive multimedia content for teaching and learning. We will end with the production of an app. An accessible way to maximize engagement in the development of entrepreneurial skills directly for creative actors and young people, the application will provide learning keys in a step-by-step format.
Research conducted by partners confirms that 85% of professional entrepreneurship education focuses on traditional business sectors. Our aim is to introduce new models of entrepreneurship training through actions carried out in the field of street culture. As a result, we hope to mobilise young people and NEETs deemed “invisible” within society to enter the entrepreneurship market.