Creative Invisibles

About the Project

Creative Invisibles objective is to introduce new models of entrepreneurship training in the creative sector through actions carried out in the field of street culture, aiming to mobilise young people and NEETs deemed “invisible” within society.

Street culture has grown exponentially in recent years, driven by the mainstreaming of youth culture and the revitalisation of urban areas. From street art, food trucks, pop-up markets, fashion, and sports, street culture is any commercial activity that takes place outside ‘dedicated and institutional areas’ and contains the creative forces that can shape life and stimulate the economy. Videographers, performing artists, street food vendors, and artisan producers form an important segment of the micro-enterprise sector that has seen significant growth in Europe since 2017.

The first result will be a set of documents, multimedia, and trans-media resources (interactive resources) that allows the creative sector, and entrepreneurship educators to understand how Street Culture can be used within the framework of the development of entrepreneurial skills and the social integration of youth. Next, a guide for the implementation of a permanent collaboration between organisations, creative actors, and young people so that the investment in Street Culture has a lasting impact on social inclusion, and cultural and economic development. At the heart of the new entrepreneurship and initiative training model, REO resources include a dedicated first-ever curriculum, creative actor learning objectives and assessment ideas, a trainer’s guide and suggested activities, as well as interactive multimedia content for teaching and learning. We will end with the production of an app. An accessible way to maximize engagement in the development of entrepreneurial skills directly for creative actors and young people, the application will provide learning keys in a step-by-step format.

Research conducted by partners confirms that 85% of professional entrepreneurship education focuses on traditional business sectors. Our aim is to introduce new models of entrepreneurship training through actions carried out in the field of street culture. As a result, we hope to mobilise young people and NEETs deemed “invisible” within society to enter the entrepreneurship market.

Project Manager

Inclusion & EU Programme Specialist

Lola joined Momentum in March 2022, bringing over 20 years’ experience and a wealth of knowledge in the fields of inclusion, empowerment, charity, fashion, hospitality and retail.  Originally from Panama, Lola came to Ireland in 2015.   Settling into her new life in Leitrim without existing social and support networks made her sympathetic to the isolation many newcomers to Ireland feel. Her solution was to throw herself into her local community, joining local groups and volunteering her time for causes that matter to Lola. Then in Autumn 2021 through the Immigrant Council of Ireland, Lola participated in the ‘Migrant Councillor Internship Scheme, training migrants in the fundamentals of Irish politics. She was chosen as class speaker for the graduation ceremony at the Epic Museum, Dublin where her moving speech inspired her colleagues and high-profile attendees.  It is well worth a watch – https://youtu.be/SIM9SuwQthU 

Lola is an advocate for social justice. Over the last five years, she has worked with various Leitrim authorities in projects that advance the integration of new communities in Ireland. She sits on the board of the Leitrim Volunteer Centre and is currently Secretary of the board. Furthermore, she’s an inclusion pillar in the Leitrim Local Community Development Committee representing Leitrim International Community Group. 

All of her life experience and volunteer work is a beautiful foundation to her role as  Inclusion & EU Programme Specialist with Momentum.  In her time off, Lola enjoys Zumba because what’s better than dancing to exercise? Lola also enjoys being a foodie so trying new cafes or restaurant is a must – she’s still waiting for a good Mexican restaurant to open in Leitrim. If you love to bake then swap recipes with her as in a previous life she was the owner of a bakery. She shares her zest for life with her husband Kevin and her loving cat Glenn. 

LinkedIn: Raquel Lola Gonzalez | LinkedIn  

Email: Lola@momentumconsulting.ie