Roscommon Tourism

Marketing and Promotion of Roscommon Tourism (June 2012 – December 2013)


Tourism Training

  • Developing the Message and Brand Development Training
  • Excellence in Tourism Marketing Training which included Social Media Training


Event Management

  • Involved in the set up, logistics and launch of the new county-wide tourism campaign for Roscommon at the Volvo Ocean Race, Galway including a very successful Taste of Roscommon evening in June 2012
  • Promotion of the tourism campaign at the National Ploughing Championships September 2012


Online Marketing

  • Set up and management of the new social media channels for the Tourism Campaign which included PR give-aways, growth of the fan base, promotion of the county on Facebook, Twitter and Pinterest
  • Development of social media identity and brand guidelines
  • Heavily involved in the set up and maintenance of the tourism website – a comprehensive multifunctional site
  • Performed an advisory role, for an e-marketing campaign and the creation of tourism videos for the county


Design and Copy of Promotional Materials

  • Roscommon At a Glance Brochure
  • Roscommon Event Guide and Discount Booklet 2012
  • Online and Offline Promotional Artwork – social media profile artwork, competition flyers and artwork

[pextestim name=”Orla” img=”” occup=”Owner” org=”Momentum” link=””]A fantastic project that the whole team got to work on. Roscommon Tourism has been firmly put on the map and as a proud Rossie, I am delighted that we had a part to play making that happen.[/pextestim]